As usual Frank J Fleming hits the mark :
“Imagine you are at a fast food restaurant. You have selected your sandwich and your side order
of fries, and you realize that this meal will make you thirsty. You will need — nay, you will require — a beverage to wash it down.
So you.say to the woman at the register, “I would like a soda.”
And she looks at you with her dead eyes, her soul withered away by years of menial work in
the service industry, and she utters the immortal question, “Small,medium, or large?” “